Nirvana

Jaq's new triptych, Elysian Fields, may soon have company. Despite an eye irritation this week, Jaq has begun a new painting in vibrant purples and greens. It will be another week before she can work on it some more as it needs the time to dry. The canvas not as massive as the first three were, but it fits the mood of her new series which she has titled Nirvana, and to further replicate the tone, she may even add some drips to this one.

This collection will appear at the beginning of our new, and first, catalogue. The last stages of design are under way and I have been working with our designer the past few days to smooth out the remaining kinks in the project. It has come together brilliantly and I can not wait to see what the final product will look like. I think this will be the key to selling more of Jaq's work as it is attention-grabbing. And anyway, who doesn't love to flip through the pages of a brand new glossy publication? It will still be quite a few weeks before they are ready to use, but we've got the difficult part out of the way now.

In the meantime, we've been taking on other projects. I've been working on some postcard designs based on a sample pack from Modern Postcard that came in the mail the other day. Postcards are a great way to grab people's attention as well, because they are full of colour and like mini pieces of art. They are an effective way to spread Jaq's work around and raise awareness. They could also be used to promote special offers or lull people in to the gallery. They could be stuck to fridges with magnets as a reminder or sent off to friends.

We're waiting on one of the graphic designers to finish up our invitations for an open night at the gallery and also print the remainder of updated brochures so we can begin to send info packs to interior designers. Jaq's work is truly great for home decorating because it is not intrusive and there are so many different subjects to choose from to suit different personalities. Her signature style, which is in all of her paintings, is a mesh of colours in the background that can compliment almost any interior.

We are running a promotion on prints in the gallery this weekend as it is a holiday, offering a percentage discount. Olivia has replaced our usual display of an original painting in the window with four prints. We were also working this week with our printers to make a giclee print of a painting called Blue Shoes for a man who works at a rent and rotate art business called Ginger White. His company allows businesses to rent out artwork for a very small price and then rotate pieces in three, six, or twelve months. He's always looking for artists to get involved, and it is good for exposure of new work and new names. His website is quite interesting and can be seen at http://www.gingerwhite.co.uk/

We're also sending out an email advertisement next week, a genuine offer to receive a complimentary print and have a few other projects on the go.

Hope everyone has a nice bank holiday weekend!